What if you could have a transaction coordinator working for you 24 hours a day, 7 days a week, who never missed a deadline, never forgot an earnest money deposit, and proactively drafted your emails before you even thought to ask?
That is not a fantasy. That is Subi.
In this episode of AI Agent Advantage, JMan sits down with Michelle Schubert, founder and CEO of Subi, to break down one of the most impressive AI tools in the real estate space right now. Michelle is not your typical tech founder. She is a Division I athlete, a global missions worker, an international economic development consultant, and yes, a Survivor and American Ninja Warrior competitor. She built Subi because she saw what was happening to agents in the field and knew there was a better way.
Here is what you will learn in this episode:
1: What Subi actually does and why real estate agents are signing up at a 100% conversion rate when it is demonstrated live
2: The difference between a proactive AI and a reactive tool, and why that difference changes everything about how you manage transactions
3: How Subi uses natural language interface so that if you know how to talk, you can use the platform
4: The upcoming universal document processor and universal integration that will connect Subi to any tool in your existing tech stack
5: Why the Wise Agent and Subi integration coming in the next quarter is a game-changer for agents already using a CRM
6: Michelle’s single best tip for anyone just getting started with AI
This is not a future-state conversation. Subi is live. Agents are using it today. And by the end of this episode, you will know exactly how to get started.
Check out Subi at oksubi.com and tell them J Squared sent you.
Timestamps:
00:00 Cold open — the 100% conversion moment
01:06 JMan introduces the episode and the problem: agents lose deals because the system wasn’t built for the pace they work at
01:55 Guest intro: Michelle Schubert, founder and CEO of Subi — Division I athlete, global missions worker, Survivor and American Ninja Warrior competitor
02:40 The Setup: What is Subi in plain English?
03:48 Who is Subi built for: solo agents, TCs, teams, brokerages
07:57 How Subi works proactively: the earnest money example
09:17 Human in the loop: why Subi always asks before sending
09:52 The brokerage value proposition: standardization and compliance
10:49 How Subi differs from ChatGPT and from tools like SkySlope or Open to Close
16:08 The natural language interface explained: from graphical UI to voice-first AI
21:14 The Implementation: what to do in the first 15 minutes
22:45 What is coming: universal document processor and universal integration
30:56 The Wise Agent integration preview
33:28 Signature Close: Michelle’s single best tip for getting started with AI
Guest Bio
Michelle Schubert is the founder and CEO of Subi, an AI transaction platform built to eliminate the administrative burden of real estate transactions. Before entering the tech space, Michelle competed in Division I athletics, completed nearly a decade of global missions work, and built an international economic development career. She also competed on both Survivor and American Ninja Warrior. Michelle built Subi because she saw firsthand how much time, energy, and revenue real estate professionals were losing to paperwork, and she knew technology had finally caught up to solve it.
Website: oksubi.com
LinkedIn: https://www.linkedin.com/in/michelle-schubert-92b259158/
Instagram: https://www.instagram.com/withsubi
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