For almost twenty years, Jackie Phichith had the kind of resume that makes people lean in at dinner parties. She sat inside the boardrooms at
The camera is the great equalizer in real estate, and it is also the great excuse. You already know video works. You have watched other
You spend an hour generating AI video clips, and every shot looks like a different person. Different face, different outfit, different vibe, even though you
Tezeta Roro had everything the blueprint promised. The MBA. The six-figure salary. The recognized company name on her badge. She was so proud of that
Tony Ray Baker has been a realtor for 32 years, and right now he has an AI lawyer, a blog writer, a social media manager,
Seventy percent of enterprise-wide transformations fail. Not a few. Not the poorly planned ones. Seventy percent, across industries, across company sizes, across leadership teams that
Most real estate agents will do almost anything to avoid picking up the phone. They will scroll their CRM, reorganize their desk, rewrite their opener
What happens to a lead when you are stuck in traffic, showing a house, or out on a run at 6 a.m.? If the honest
Most people who walk away from a great job describe the night before as a sleepless one. Racing thoughts, second-guessing, a knot in the
Most real estate agents downloaded ChatGPT, asked it a few questions, and never went further. Matthew Rathbun went the other direction. As Executive Vice President
At 50 years old, with no sales background, no clients, and no guarantee of income, Donna Baker walked into real estate. Seven months later
Most real estate agents prospect by volume. Work the phones, knock the doors, send the emails, and eventually something converts. It is a numbers